PM · 8-K · 20260918PR062621
Smoke-Free Product Demand
Philip Morris International Inc. · 2026-09-18 · Importance 44 · Surprise 24 · No source text
PMI’s smoke-free products are sold in more than 105 markets and were used by over 43 million legal-age consumers globally as of December 31, 2025. The portfolio includes heat-not-burn products, nicotine pouches and e-vapor products, with many users reportedly transitioning away from cigarettes or materially reducing cigarette consumption. Smoke-free products represented approximately 42% of PMI’s second-quarter 2026 total net revenues.
Key facts
- The smoke-free business accounted for approximately 42% of PMI’s second-quarter 2026 total net revenues. source
- PMI’s smoke-free products are available for sale in over 105 markets. source
- As of December 31, 2025, PMI estimates smoke-free products were used by over 43 million legal-age consumers around the world. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +42.0% | The smoke-free business accounted for approximately 42% of PMI’s second-quarter 2026 total net revenues. |