PM · News · 20260922N

Competition and Market Share

Philip Morris International Inc. · 2026-09-22 · Importance 17 · Surprise 24

The U.S. nicotine pouch category reportedly represents 59.9% of the oral tobacco market, indicating continued expansion of the end market relevant to PMI’s ZYN brand. Altria’s on! increased first-half volume and expanded nationally through promotional activity, although shipment trends were affected by inventory movements. PMI’s ZYN competes with on! and Turning Point Brands’ Modern Oral portfolio for share in the growing U.S. nicotine pouch market.

Key facts

• Institutional investors collectively own 78.63% of Philip Morris International Inc.'s stock. source
• Philip Morris International's ZYN brand is identified as a competitor in the nicotine pouch market. source