PM · News · 20260929N
Smoke-Free Product Demand
Philip Morris International Inc. · 2026-09-29 · Importance 42 · Surprise 40
Philip Morris International reported high-single-digit volume growth and double-digit top-line growth in its international smoke-free business. IQOS, ZYN, and VEEV were identified as the primary drivers of performance. PMI plans to increase U.S. investment in the second half of 2026, emphasizing ZYN brand equity and portfolio expansion. The company also cited a robust smoke-free product pipeline as a support for continued growth.