PM · News · 20260929N

U.S. Smoke-Free Investment Expansion

Philip Morris International Inc. · 2026-09-29 · Importance 34 · Surprise 42

Philip Morris International plans to increase investment in the U.S. market during the second half of 2026. The investment will focus on ZYN brand equity and portfolio expansion. The company maintained its full-year guidance while funding these strategic investments and advancing its smoke-free product pipeline.

Key facts

• Philip Morris International plans increased investment in the U.S. market for H2 2026 focusing on ZYN's brand equity and portfolio expansion. source