PM · News · 20260929N

Smoke-Free Transition Strategy

Philip Morris International Inc. · 2026-09-29 · Importance 34 · Surprise 42

Philip Morris International plans to increase investment in the U.S. market during the second half of 2026, emphasizing ZYN brand equity and portfolio expansion. Management is maintaining its full-year guidance while funding these strategic investments. The company expects its smoke-free product pipeline, including IQOS, ZYN, and VEEV, to support continued growth in its international business.

Key facts

• Philip Morris International's international smoke-free business, including IQOS, ZYN, and VEEV, drove Q2 2026 performance. source