PM · News · 20261107N

Revenue Performance and Mix

Philip Morris International Inc. · 2026-11-07 · Importance 58 · Surprise 42

PMI reported USD 16.9 billion in net revenues from smoke-free products in 2025, exceeding the stated materiality threshold. Its smoke-free products were used by 43.5 million adults globally. The 2025 Value Report introduced the Value Plan 2030+, which prioritizes further smoke-free product expansion and potential diversification into wellness.

Key facts