PM · News · 20261107N

Strategic Smoke-Free Transformation

Philip Morris International Inc. · 2026-11-07 · Importance 58 · Surprise 42

Philip Morris International released its 2025 Value Report, describing progress against its 2025 Roadmap and introducing its Value Plan 2030+. The report says 43.5 million adults globally used PMI smoke-free products in 2025, which generated USD 16.9 billion in net revenues. The 2030+ plan prioritizes sustainable growth through further smoke-free product expansion and potential diversification into wellness.

Key facts

• Philip Morris International released its Value Report 2025, detailing progress against its 2025 Roadmap and introducing its Value Plan 2030+. source
• Philip Morris International's Value Plan 2030+ outlines strategic priorities focused on sustainable growth, including further expansion of smoke-free products and potential diversification into wellness. source