PM · News · 20261107N

Smoke-Free Product Demand

Philip Morris International Inc. · 2026-11-07 · Importance 50 · Surprise 24

PMI’s 2025 Value Report says 43.5 million adults globally used its smoke-free products. Those products generated USD 16.9 billion in net revenues in 2025, indicating substantial consumer adoption of the smoke-free portfolio. The report also describes further smoke-free product expansion as a priority in PMI’s Value Plan 2030+.

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