PM · 10-Q · 2026Q3 · Full report

U.S. ZYN Performance

Philip Morris International Inc. · 2026-10-23 · Importance 31 · Surprise 32

U.S. smoke-free shipment volume increased 2.3% in the third quarter, with oral smoke-free products also up 2.3% to 3.7 billion equivalent units. ZYN shipments rose 4.2% to 3.2 billion pouches despite a challenging comparison with a special promotion in the prior year. The company attributed support to launches of ZYN ULTRA, new flagship dry flavors, and 1.5mg and 8mg flagship variants, which extend the portfolio across consumer preferences and growing category segments. Year-to-date U.S. smoke-free volume was down 5.8% to 10.0 billion equivalent units, including a 6.0% decline in ZYN shipments to 8.4 billion pouches.

Key facts

• PMI expects fourth-quarter ZYN shipment volumes to be broadly in line to modestly above third-quarter levels as it expands distribution and supports the enhanced portfolio rollout. source
• U.S. smoke-free shipment volume increased 2.3% in the third quarter. source
• U.S. oral smoke-free shipments increased 2.3% to 3.7 billion equivalent units in the third quarter; ZYN shipments increased 4.2% to 3.2 billion pouches. source
• For the nine months year-to-date, U.S. smoke-free shipment volume decreased 5.8%; U.S. oral smoke-free shipments decreased 5.8% to 10.0 billion equivalent units, including a 6.0% decline in ZYN shipments to 8.4 billion pouches. source
• For the nine months ended September 30, 2026, U.S. revenue decline reflected first-quarter ZYN volume impacts from distributor and trade inventory movements, partly offset by favorable price comparisons against higher third-quarter promotional activity last year. source