PM · 10-Q · 2026Q3 · Full report

Distribution Channels and Partnerships

Philip Morris International Inc. · 2026-10-23 · Importance 13 · Surprise 6

PMI uses a multiplatform commercialization approach tailored to individual markets, emphasizing retail experience, guided consumer trials, customer care, digital communications and e-commerce. Initial introductions commonly use one-on-one consumer engagement and, where applicable, device discounts; PMI says these efforts require substantial investment that it believes will moderate over time. As of September 30, 2026, PMI smoke-free products were available in 110 markets. ZYN modern oral pouches were available in 63 markets, VEEV vaping products in 51 markets, and BONDS devices and BLENDS consumables in 15 markets.