RF · 8-K · 20260807PR000057

Priority Market Expansion

REGIONS FINANCIAL CORP · 2026-08-07 · Importance 31 · Surprise 42

Regions is directing incremental investments to eight priority markets: Tampa, Orlando, Miami/South Florida, Houston, Dallas/Fort Worth, Nashville, Atlanta and Huntsville. Deposit-weighted population growth in the company's footprint is projected at 3.5% from 2026 through 2031, compared with 2.6% nationally, and 20 of its top 30 metropolitan statistical areas are projected to grow faster than the U.S. average. Regions reports $14.6 billion of deposit growth in priority markets since 2019 and a $1.6 trillion total deposit opportunity, including an estimated $40 billion opportunity for Regions. Seven of the eight priority markets have gained deposit share since 2019.

Key facts

• Regions reports $40B in deposits in the $1.6T deposit opportunity (RF $40B) in Priority Markets as of June 2025 (statement: $1.6T Deposit Opportunity (RF $40B)) source
• Regions projects priority market '26-'31 population growth of Nashville 5.7%, Tampa 6.7%, Atlanta 4.2%, Miami/SFL 5.7%, Orlando 8.3%, Dallas/FW 7.3%, Huntsville 7.9%, Houston 7.3% (chart labelled Priority Market Growth Opportunities) source
• Regions' deposit-weighted population growth by MSA for 2026-2031 is 3.5% vs national average of 2.6% source
• 20 of Regions' top 30 MSAs are projected to grow faster than the U.S. national average source
• Seven of eight Priority Markets have been gaining share since 2019 source