RF · 8-K · 20260807PR000057

Geographic Market Commentary

REGIONS FINANCIAL CORP · 2026-08-07 · Importance 10 · Surprise 6

Regions’ 15-state Southeast footprint has approximately 70% top-five deposit market share across its MSAs, with about 90% of deposits concentrated in its top eight states. Deposit-weighted population growth across the footprint is projected at 3.5% from 2026 to 2031, versus 2.6% nationally, and 20 of Regions’ top 30 MSAs are expected to grow faster than the U.S. average. Priority markets include Tampa, Orlando, Miami/South Florida, Houston, Dallas/Fort Worth, Nashville, Atlanta, and Huntsville; seven of eight have gained deposit share since 2019. Regions reported $14.6 billion of deposit growth in these priority markets since 2019, with priority-market deposits growing 58% versus 41% for the broader market.

Key facts

• Approximately 70% of Regions’ MSAs have Top 5 market share source
• Regions ranked #1 in America’s Best Customer Service 2025 source
• Regions is the most highly rated commercial bank by Newsweek source
• In 2025 Regions Bank earned the No. 2 spot on American Banker’s ‘Top 20 Banks by Reputation’ list for the second consecutive year source
• Regions was rated No. 1 in customer satisfaction among traditional banks by the American Customer Satisfaction Index (year referenced 2025) source
• Regions Bank was recognized as a 2025 Silver Status Military Friendly and Military Spouse Friendly Employer for the fifth consecutive year source
• In 2026 Regions Bank was named a Gallup Exceptional Workplace Award Winner for Engagement for the 12th consecutive year source
• Regions Named 2026 Gold Recipient of the Bell Seal for Workplace Mental Health source