RL · 8-K · 20260806PR053896
Products and Technology
RALPH LAUREN CORP · 2026-08-06 · Importance 38 · Surprise 48
Product momentum included Ralph Lauren's Spring '26 collections, the Wimbledon capsule, and new Home collections Sterling Square and Saddlebrook. The company highlighted women's breezy, sophisticated silhouettes and men's modern voyager-inspired looks as key seasonal product directions. Women's Apparel, Outerwear, and Handbags grew more than 20% in constant currency, outpacing total company growth. The company also used brand and cultural activations, including the Spring '27 Men's Fashion Show in Milan, to support consumer engagement.
Key facts
- Average Unit Retail (AUR) increased 15% across the direct-to-consumer network in the first quarter. source