ROK · 10-K · 2026A · Full report

Distribution Channels

ROCKWELL AUTOMATION, INC · 2026-11-12 · Importance 43 · Surprise 6

Rockwell’s direct sales force works with OEMs and machine builders, system integrators, technology partners, end users, and independent distributors in most countries. Approximately 70 percent of global sales are transacted through independent distributors. Sales to the company’s three largest distributors were approximately 30 percent of total sales in 2026, indicating significant reliance on a concentrated group of distributors.

Key facts

• Approximately 70 percent of Rockwell Automation’s global sales are transacted through independent distributors. source
• Sales to Rockwell Automation’s three largest distributors were approximately 30 percent of total sales in 2026. source