SBUX · News · 20260825N
Menu / Product Innovation and Pricing
STARBUCKS CORP · 2026-08-25 · Importance 34 · Surprise 42
Starbucks launched its 2026 fall menu on August 25, led by the Pumpkin Spice Latte and additional seasonal beverages. The company also relaunched the Unicorn Frappuccino and introduced a Blueberry Matcha Daily Fiber Bar through a new partnership, with reporting citing increased customer traffic and sales from these limited-time offerings. Starbucks’ Refresher drinks remain a major cold-beverage category, with fruity flavors, customization, and Gen Z appeal driving adoption and expansion into energy, sparkling, frozen, and functional formats.