SBUX · News · 20260825N
Competition and Market Share
STARBUCKS CORP · 2026-08-25 · Importance 26 · Surprise 24
Starbucks faces intensified competition during the fall beverage season from Dutch Bros, First Watch, Dunkin, Krispy Kreme, and Panera. Competitors including McDonald’s and Dunkin are expanding into the Refresher-style cold beverage category pioneered by Starbucks. Restaurant-sector commentary emphasized that brands with compelling value, relevant marketing, strong execution, attractive unit economics, and sustainable same-store sales are best positioned in the current operating environment.