SBUX · News · 20260910N

Strategic Initiatives

STARBUCKS CORP · 2026-09-10 · Importance 96 · Surprise 100

Starbucks plans to upgrade approximately 1,500 stores by the end of fiscal 2026 and thousands more thereafter under its “Back to Starbucks” turnaround strategy. The company is reportedly spending $1 billion on cafe furnishings and other store enhancements to improve the customer experience. Starbucks also expects its China footprint to expand from more than 8,000 coffeehouses to between 15,000 and 20,000 locations through its partnership with Boyu Capital. Management is additionally targeting afternoon demand through the Refreshers platform and expanding health-and-wellness offerings.

Key facts