SBUX · News · 20260910N

Menu / Product Innovation and Pricing

STARBUCKS CORP · 2026-09-10 · Importance 26 · Surprise 30

Starbucks is seeking to strengthen afternoon demand through its Refreshers beverage platform. The company also plans to broaden health-and-wellness product offerings. These initiatives are intended to extend sales beyond the traditional morning coffee occasion and increase product relevance during afternoon visits.

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