SBUX · News · 20260923N
Store Upgrades and Customer Experience
STARBUCKS CORP · 2026-09-23 · Importance 64 · Surprise 42 · In source text
Starbucks plans to spend approximately $1 billion to remodel up to 9,000 North American locations as part of its Back to Starbucks turnaround strategy. The company is also upgrading company-operated stores across Nashville through 2027, including warmer interiors, enhanced seating, and locally inspired designs. Starbucks previously announced a $100 million investment in a new Nashville corporate office, which is expected to create thousands of jobs.
Key facts
- Starbucks plans to spend approximately $1 billion to remodel up to 9,000 North American locations. source
- Starbucks is implementing significant upgrades across its company-operated stores in Nashville, a project expected to continue through 2027. source
- Starbucks CEO Brian Niccol is two years into his tenure. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| cash | negative | committed | — | Starbucks plans to spend approximately $1 billion to remodel up to 9,000 North American locations. |
| assets | positive | committed | — | Starbucks plans to spend approximately $1 billion to remodel up to 9,000 North American locations. |