SBUX · News · 20260923N

Digital Channel Growth

STARBUCKS CORP · 2026-09-23 · Importance 31 · Surprise 42

Starbucks is nearing 80%–90% coverage for digital menu boards across its stores. The rollout is intended to improve afternoon merchandising and support sales of Refreshers and food items. The initiative represents a technology-enabled effort to increase customer awareness and attachment of afternoon offerings.

Key facts