SBUX · News · 20261030N

Store Upgrades and Customer Experience

STARBUCKS CORP · 2026-10-30 · Importance 40 · Surprise 42

Starbucks plans to renovate more than 2,000 North American stores next year and aims to resume opening more than 300 U.S. locations annually by fiscal 2028. The company is rebuilding its development pipeline after a year of net closures, with a long-term goal of adding 5,000 cafes across North America. Renovated stores have shown stronger transaction growth; Starbucks is also targeting afternoon traffic with menu additions and digital initiatives.

Key facts

• Starbucks plans to renovate over 2,000 North American stores next year. source
• Roughly half of Starbucks consumers use the drive-through. source
• Starbucks said renovated stores have shown stronger transaction growth. source