SBUX · News · 20261104N

China Licensed Model Transition

STARBUCKS CORP · 2026-11-04 · Importance 51 · Surprise 50

Starbucks guided to about a 1% consolidated net revenue decline for fiscal 2027. The company attributed the projected decline largely to the China licensing transition and the 53rd-week effect. The shift of Starbucks China to a licensed joint-venture model is changing how revenue is recorded; the report provides no dollar estimate for its impact.

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