SBUX · News · 20261105N

Menu / Product Innovation and Pricing

STARBUCKS CORP · 2026-11-05 · Importance 20 · Surprise 24

Starbucks launched its holiday menu with Tiramisu Velvet beverages, Apple Pomegranate Refreshers and returning seasonal favorites. The seasonal rollout also includes new food items and merchandise, with Red Cup Day planned for November 17. The launch is intended to encourage customer interaction and provide an indicator of seasonal traffic and brand engagement during the year-end selling period.

Key facts

• Starbucks launched a holiday menu that includes Tiramisu Velvet beverages, Apple Pomegranate Refreshers, and returning seasonal favorites. source
• Starbucks planned Red Cup Day for November 17. source
• Starbucks' holiday menu drop included 11 new items, according to the Yahoo Finance speaker. source
• Starbucks is rolling out new food items and merchandise. source
• The holiday menu included an iced Tiramisu Velvet latte. source