SBUX · 10-K · 2026A · Full report

Strategic Initiatives

STARBUCKS CORP · 2026-11-12 · Importance 35 · Surprise 42

Starbucks plans to advance its “Back to Starbucks” strategy through service improvements, operating precision, personalized digital experiences, faster drive-thru service, supply-chain strengthening, and technology efficiencies, including artificial intelligence in digital and drive-thru channels. The company also plans broad-based marketing, menu innovation, greater Starbucks Rewards engagement, and additional partner training and development. International growth is expected to be led by the licensed business model; in North America, Starbucks plans to grow its licensed business and invest in existing company-operated coffeehouses while rebuilding development capabilities.

Key facts