SBUX · Earnings call · 2026Q3T · Full report

Menu / Product Innovation and Pricing

STARBUCKS CORP · 2026-10-29 · Importance 34 · Surprise 42 · In source text

Management said Espresso, Refreshers, Matcha, and the artisanal bake case remained strong, while the August Unicorn launch across 34 markets delivered a record sales weekend for North America company-operated stores. The global Peanuts merchandise collaboration generated robust sales days, and Pink and Peanuts launches contributed to ticket growth. For fiscal 2027, Starbucks plans functional and zero-sugar beverages, bakery items, portable and protein-forward choices, and coordinated food, beverage, and merchandise collections. Management also cited Energy Refreshers, protein, and afternoon bites as platforms intended to create additional customer occasions alongside limited-time offers.

Key facts

• Starbucks' Matcha business is a more than $1 billion platform and is growing year-over-year.
• Starbucks plans to add health and wellness elements to its tea platform.
• Starbucks' holiday season launch is scheduled for the following week.
• Any Starbucks FY2027 pricing will remain focused and well below CPI.
• Starbucks' Unicorn launch in August united 34 markets and delivered a record sales weekend for its North America company-operated business.
• Starbucks promoted its Tiramisu Latte for the holiday season.
• Starbucks' global Peanuts collaboration delivered robust sales days around the world.

Impact estimates