SBUX · Earnings call · 2026Q3T · Full report
Digital Channel and Delivery Growth
STARBUCKS CORP · 2026-10-29 · Importance 26 · Surprise 24
U.S. delivery revenues have more than tripled over the past five years, and management said delivery transactions have been largely incremental. Expanding delivery to more coffeehouses supported fiscal 2026 growth, with further opportunity expected as delivery is integrated directly into the Starbucks app in fiscal 2027. The app is also planned to support earning and redeeming Stars on delivery orders, more personalized discovery, and potentially conversational or agentic ordering. Starbucks is exploring easier mobile ordering from customers’ cars and emerging AI platforms.
Key facts
- U.S. delivery revenues more than tripled over the five years preceding the call, and delivery transactions were largely incremental.
- In Q2, Starbucks will begin integrating delivery directly into its app and extend customers' ability to earn and redeem Stars on delivery orders.