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CONSTELLATION BRANDS, INC. · 2026-09-13 · Importance 23 · Surprise 24

Constellation is focusing on its high-end beer portfolio, including Modelo Especial, Corona Extra, Pacifico and Victoria. Its reported strategy includes consumer-led line extensions, package formats and products intended to address emerging consumer preferences. The company is tailoring brand-specific marketing to consumer occasions, with a focus on sustaining mature brands such as Corona while continuing to expand Modelo, Pacifico and Victoria.

Key facts

• Constellation Brands is tailoring brand-specific marketing to consumer occasions, with greater focus on sustaining mature brands such as Corona while continuing to expand Modelo, Pacifico and Victoria. source