STZ · News · 20261023N

Competition and Market Share

CONSTELLATION BRANDS, INC. · 2026-10-23 · Importance 20 · Surprise 24 · In source text

Constellation Brands’ heavier marketing spending in fiscal Q2 2027 helped it achieve the largest dollar share gain in beverage alcohol. Beer was the primary driver of the gain. The report said this makes marketing effectiveness and volume performance more important to future beer margins.

Key facts

• Constellation Brands is flagging about US$75 million in annual Veracruz depreciation from fiscal 2028, placing more emphasis on marketing effectiveness and volume performance for future beer margins. source
• Constellation Brands is keeping pricing flat net of mix in fiscal 2027. source
• In fiscal Q2 2027, heavier marketing spend helped Constellation Brands secure the largest dollar share gain in beverage alcohol, with beer as the primary driver. source

Impact estimates