TAP · 8-K · 20260806PR000070

Competition and Pricing Pressure

MOLSON COORS BEVERAGE CO · 2026-08-06 · Importance 31 · Surprise 32

Molson Coors said it is seeking to improve overall share performance in a competitive environment. In the U.K., lower volume was attributed to soft market demand and a heightened competitive landscape. Consolidated price and sales mix improved net sales by 1.8%, primarily from increased Americas pricing and premiumization across both major segments. EMEA&APAC pricing and mix improved 0.8%, but premiumization was partly offset by increased promotional activity.

Key facts

• The Company recorded unfavorable changes in the fair value of its investment in Fevertree Drinks plc of approximately $18 million in the quarter, which lowered U.S. GAAP income before income taxes. source