TAP · Earnings call · 2026Q2T · Full report

Geographic Revenue Commentary

MOLSON COORS BEVERAGE CO · 2026-08-06 · Importance 25 · Surprise 32

EMEA and APAC brand volume declined 3.4% in Q2 2026 amid soft demand, heightened competition and promotional activity. The U.K. experienced pressure from consumers and competition, prompting additional actions on Carling and innovation such as Carling Black Label and Madri Limon 0.0. Central Europe remained robust, with Staropramen, Miller and Blue Moon supporting Above Premium growth. Management expects restructuring and cost-savings benefits in EMEA and APAC during the second half of 2026.

Key facts

• The company reported that Above Premium brand volumes showed segment growth in EMEA and APAC, driven by Staropramen, Miller and Blue Moon.
• Coors Light largely performed in line with the industry and held its spot as Canada's #1 light beer in Canada.
• Coors Slushie continued to show momentum in the RTD Seltzer segment in Canada.
• Hidra continued to benefit from growing interest in functional beverages in EMEA and APAC.
• EMEA and APAC brand volume declined 3.4% in the quarter.