TAP · Earnings call · 2026Q2T · Full report

Distribution Channels

MOLSON COORS BEVERAGE CO · 2026-08-06 · Importance 23 · Surprise 24

Monaco sales are concentrated in approximately five U.S. states, primarily through convenience stores and single-serve products. Management plans to preserve execution in those markets, expand into additional channels where the brand is already strong and then enter new states using Monaco’s convenience and singles-focused playbook. The company gained shelf space during spring resets for most major brands, including Coors Light, Miller Lite, Value, Peroni and other Above Premium products. Retail execution improved through cooler placements, displays, features and distribution gains for brands such as Coors Banquet, Peroni and Topo Chico.

Key facts

• The company said on-premise was up roughly 14% compared with off-premise during the World Cup impact period.
• U.S. domestic shipments declined by 7.3% in the quarter.