TAP · 10-Q · 2026Q2 · Full report

Operating Expense Trends

MOLSON COORS BEVERAGE CO (TAP, TAP-A) · 2026-08-06 · Importance 49 · Surprise 32 · No source text

Marketing, general and administrative expenses increased 3.7% year over year in the second quarter to $718.5 million, primarily because of higher general and administrative costs, incentive compensation comparisons and the global modernization ERP implementation. Six-month MG&A decreased 1.3% to $1,328.5 million as lower marketing expense and the cycling of approximately $30 million of prior-year Fevertree USA integration and transition fees offset foreign currency costs and ERP spending. Six-month MG&A also benefited from cost savings initiatives and lower employee-related costs under the Americas Restructuring Plan. Unfavorable foreign currency movements increased six-month MG&A by $19.0 million.

Key facts

• Marketing, general and administrative expenses for the three months ended June 30, 2026: $718.5 million, increased 3.7% versus prior year. source
• Marketing, general and administrative expenses for the six months ended June 30, 2026: $1,328.5 million, decreased 1.3% versus prior year. source

Impact estimates