TAP · 10-Q · 2026Q2 · Full report

Pricing and Promotions

MOLSON COORS BEVERAGE CO (TAP, TAP-A) · 2026-08-06 · Importance 26 · Surprise 24

Price and sales mix increased consolidated net sales by 1.8% in the second quarter and 2.3% for the first six months of 2026, partly offsetting volume declines. In the Americas, increased net pricing and positive brand mix drove favorable price and mix effects of 2.3% in the quarter and 2.7% year to date. In EMEA&APAC, premiumization supported pricing and mix, but increased promotional activity partially offset the benefit, indicating greater competitive pressure in those markets.

Key facts

• Price and sales mix favorably impacted consolidated net sales by 1.8% for the three months ended June 30, 2026 and by 2.3% for the six months ended June 30, 2026. source
• Americas net sales price and sales mix favorably impacted by 2.3% for the three months ended June 30, 2026 and by 2.7% for the six months ended June 30, 2026, primarily due to increased net pricing. source