TJX · News · 20260922N

Customer Targeting and Experience

TJX COMPANIES INC /DE/ · 2026-09-22 · Importance 26 · Surprise 30

TJX is using digital and social-media engagement to encourage repeat visits to its stores. The company is refreshing online assortments and promoting gifting initiatives as part of this engagement strategy. The reported approach links digital activity with physical-store traffic rather than positioning e-commerce as a standalone channel.

Key facts

• TJX is leaning on digital and social media engagement, fresh online assortments and gifting initiatives to help drive repeat store visits. source