TJX · News · 20260923N

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TJX COMPANIES INC /DE/ · 2026-09-23 · Importance 31 · Surprise 42

TJX is increasing digital and social-media engagement to drive repeat visits to its physical stores, particularly during the fall and holiday seasons. The company generated 1.1 billion video views across platforms in the first half of fiscal 2027, with high completion rates on TikTok and YouTube. Fresh online assortments and gifting initiatives are intended to expand TJX’s online presence, attract new customers, and sustain engagement with existing shoppers, alongside similar efforts by Ross Stores and Burlington Stores.

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