TJX · News · 20260923N
Customer Targeting and Experience
TJX COMPANIES INC /DE/ · 2026-09-23 · Importance 31 · Surprise 42
TJX is increasing digital and social-media engagement to support repeat store visits during the fall and holiday seasons. The company reported 1.1 billion video views across platforms during the first half of fiscal 2027, with high completion rates on TikTok and YouTube. The initiative includes fresh online assortments and gifting programs intended to attract new customers and maintain engagement with existing shoppers.