TMUS · News · 20260910N
Product Launch and Transition
T-Mobile US, Inc. · 2026-09-10 · Importance 17 · Surprise 24 · In source text
T-Mobile announced that Apple’s iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 will be available through T-Mobile and Metro by T-Mobile. The launch includes promotional offers for both new and existing customers, including business customers. Pre-orders for the iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5 and Apple Watch products were scheduled to begin September 12.
Key facts
- T-Mobile (NASDAQ: TMUS) announced that the new iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 are coming to T-Mobile and Metro by T-Mobile. source
- T-Mobile customers will be able to pre-order iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5 and Apple Watch lineup on Saturday, September 12. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | T-Mobile (NASDAQ: TMUS) announced that the new iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4… |