TMUS · News · 20261105N

Product Launch and Transition

T-Mobile US, Inc. · 2026-11-05 · Importance 34 · Surprise 42

T-Mobile introduced T-Mix, a new wireless-plan offer that lets customers select the benefits they want and skip those they do not. Customers can change their selected benefits every 90 days. The launch is supported by a national advertising campaign starring Bryan Cranston and positions T-Mix around giving customers more choice in their wireless plans.

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