TTD · 8-K · 20260806PR000085
Connected TV Inventory Expansion
Trade Desk, Inc. · 2026-08-06 · Importance 31 · Surprise 42 · In source text
The Trade Desk offers advertisers access to premium connected-TV inventory across major networks and streaming services worldwide. Netflix joined The Trade Desk’s Sellers and Publishers 500+, allowing advertisers to access Netflix streaming inventory through the company’s scaled inventory marketplace. Samsung Ads opened premium home-screen inventory to programmatic buyers, with The Trade Desk among the first platforms granted access. These arrangements expand programmatic access to premium streaming and connected-device inventory and support unified creative and measurement performance views.
Key facts
- Netflix joined The Trade Desk’s Sellers and Publishers 500+, enabling advertiser access to Netflix’s premier streaming environment automatically through the company’s scaled inventory marketplace. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Netflix joined The Trade Desk’s Sellers and Publishers 500+, enabling advertiser access to Netflix’s premier streaming environment… |