TTD · 8-K · 20260806PR000085
Connected TV Expansion
Trade Desk, Inc. · 2026-08-06 · Importance 31 · Surprise 42 · In source text
The Trade Desk expanded access to connected-TV inventory across major networks and streaming services globally during the second quarter of 2026. Netflix joined the company’s Sellers and Publishers 500+, allowing advertisers to access Netflix streaming inventory through its scaled marketplace. Samsung Ads also opened premium home-screen inventory to programmatic buyers, with The Trade Desk among the first platforms granted access.
Key facts
- Samsung Ads opened its premium home screen inventory to programmatic buyers and The Trade Desk was named among the first platforms granted access. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Samsung Ads opened its premium home screen inventory to programmatic buyers and The Trade Desk was named among the first platforms granted… |