TTD · 8-K · 20260806PR000085

Customer Retention

Trade Desk, Inc. · 2026-08-06 · Importance 10 · Surprise 6

Customer retention remained over 95% in the second quarter, continuing a level maintained for more than a decade. The metric indicates sustained retention among The Trade Desk’s advertising customers despite the company’s stated execution challenges. The release does not identify specific customer wins or losses beyond the retention rate.

Key facts

• Customer retention remained over 95% during the second quarter of 2026. source