TTD · 10-Q · 2026Q2 · Full report

Revenue Performance and Mix

Trade Desk, Inc. · 2026-08-06 · Importance 49 · Surprise 32 · In source text

Revenue increased 3% year over year to $715.1 million in the second quarter of 2026 and increased 7% to $1.404 billion for the six months ended June 30, 2026. Second-quarter growth primarily reflected more campaigns from new clients, higher value-added-services pricing, and changes in supplier-component accounting, partly offset by lower existing-client spend and strategic discounts. Six-month growth was driven by higher gross platform spend from new and existing clients, increased value-added-services utilization, and changes in revenue mix. Kokai and other platform enhancements supported increased value-added-services adoption, while joint business plans and strategic partnerships reduced revenue through volume and other discounts.

Key facts

• Revenue increased by $94 million, or 7%, for the six months ended June 30, 2026 compared to the six months ended June 30, 2025. source
• Three months ended June 30, 2026 Revenue: $715,057 (in thousands). source
• Six months ended June 30, 2026 Revenue: $1,403,914 (in thousands). source
• Revenue increased by $21 million, or 3%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. source
• Three months ended June 30, 2025 Revenue: $694,039 (in thousands). source
• Six months ended June 30, 2025 Revenue: $1,310,060 (in thousands). source
• We consider the determination of revenue recognition as net versus gross in our revenue arrangements such as whether supplier-provided components of value-added services and data should be recognized as reductions to revenue or expenses recorded in platform operations to be a critical accounting policy and estimate. source

Impact estimates