TTD · 10-Q · 2026Q2 · Full report

Products and Technology

Trade Desk, Inc. · 2026-08-06 · Importance 15 · Surprise 6

The platform combines programmatic advertising capabilities, AI, machine learning, data usage, measurement, targeting, and integrations with inventory, publisher, and data partners. Key opportunities include omnichannel inventory across connected television, video, mobile, and audio; increased use of retail and first-party data; and continued incorporation of AI into the platform and related offerings. Enhancements including Kokai and other features enabled clients to capture more value and drove higher utilization of value-added services.