T · News · 20260828N
Product Launch and Transition
AT&T INC. · 2026-08-28 · Importance 31 · Surprise 42 · In source text
AT&T launched Turbo Live, a connected gameday experience for professional and college football fans. The service will be available free at select football season openers. AT&T also introduced paid Turbo Live season passes, extending access throughout the football season and adding a new direct-to-consumer product offering.
Key facts
- AT&T has introduced new Turbo Live season passes that fans can purchase for a better-connected gameday experience all season long. source
- Turbo Live by AT&T is being offered for free at select professional and college football season openers. source
- In the latest trading session, AT&T closed at $25.96, a +2.06% move from the previous day. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | committed | — | AT&T has introduced new Turbo Live season passes that fans can purchase for a better-connected gameday experience all season long. |