T · News · 20260910N
Pricing and Promotions
AT&T INC. · 2026-09-10 · Importance 28 · Surprise 42 · In source text
AT&T launched promotions for Apple’s iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo on September 10, 2026. Customers can receive up to $1,200 off with a trade-in in any condition. The promotion is intended to support device upgrades across new and existing AT&T customers.
Key facts
- New and existing customers get our best deal on the new iPhone 18 Pro, up to $1200 off with iPhone trade in, any condition. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | probable | — | New and existing customers get our best deal on the new iPhone 18 Pro, up to $1200 off with iPhone trade in, any condition. |