T · News · 20260910N

Product Launch and Transition

AT&T INC. · 2026-09-10 · Importance 28 · Surprise 42

AT&T launched promotions for Apple's iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. New and existing customers can receive up to $1,200 off the iPhone 18 Pro with a trade-in of any condition. The launch places AT&T's wireless offers alongside initial promotions from T-Mobile and Verizon.

Key facts

• AT&T plans to support new form factors and consumer purchasing behaviors. source