T · News · 20260910N

Competition and Pricing Pressure

AT&T INC. · 2026-09-10 · Importance 17 · Surprise 24

AT&T, T-Mobile, and Verizon are using launch promotions to reduce the upfront cost of Apple's $1,999 foldable iPhone Duo. Analysts characterized the initial carrier activity as promotional but said it had not yet developed into a broader price war. AT&T CEO John Stankey said foldable phones remain a niche category and that the company will support new device form factors.

Key facts

• Economies.com said AT&T's outlook is bullish, provided support at $24.20 holds, with an expected retest of the $26.45 resistance level. source
• AT&T concluded the recent trading session at $25.55, signifying a +1.59% move from its prior day's close. source