T · News · 20260910N

Macroeconomic Consumer Pressure

AT&T INC. · 2026-09-10 · Importance 17 · Surprise 24

AT&T CEO John Stankey said rising iPhone prices are causing consumers to hold onto devices longer. He characterized foldable phones as a niche market and questioned whether Apple's entry would materially change penetration dynamics. AT&T plans to support new device form factors while adapting to more cautious consumer purchasing behavior.

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