T · 8-K · 20261021PR000370

Competition and Pricing Pressure

AT&T INC. · 2026-10-21 · Importance 26 · Surprise 24

AT&T implemented pricing actions in wireless service during the quarter, but promotional discounts on wireless subscriber additions partially offset their effect. The company described its fiber and 5G portfolio as differentiated and positioned fiber as its leading home internet technology. Wireless equipment costs and advertising expenses increased alongside subscriber growth, indicating continued intensity in customer acquisition.