T · News · 20261022N

Competition and Pricing Pressure

AT&T INC. · 2026-10-22 · Importance 26 · Surprise 24

Analysts cited slightly weaker phone net additions and a decrease in Fiber ARPU as factors weighing on AT&T’s outlook. AT&T defended introductory broadband pricing as a way to build converged relationships, while promotional spending remains an execution risk. The commentary indicates pressure to balance fiber penetration and customer acquisition against pricing and average-revenue-per-user performance.

Key facts

• Executives defended introductory broadband pricing to build converged relationships on the Q3 2026 earnings call. source
• AT&T shares have fallen 13.4% in the past four weeks. source
• AT&T share price fell about 6% in post earnings trading to US$21.91. source
• AT&T share price fell 6.5% in the first full trading session after the Q3 2026 release. source